Smarter strategies. Stronger teams. Sharper messaging.
Product marketing advisory and fractional services for B2B SaaS start-ups and scale-ups
What I can do for you
No in-house product marketing expertise?
If you suspect you need product marketing but aren’t sure how to start, I build strong foundations and executable go-to-market strategies for long-term growth.
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Go-to-market strategy
Product launch planning and execution
Product marketing tooling advisory
Product marketing auditing and roadmapping
Team development and hiring support
And more!
Fragmented teams and processes?
If you have a feeling your marketing, sales, and product teams are misaligned, I can embed cross-functional collaboration into your processes to improve execution and efficiency.
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Go-to-market team alignment workshops
Sales enablement strategy and execution
Marketing content strategy and development
Product discovery
And more!
Ineffective positioning and/or messaging?
If you’re struggling to stand out, I work with your team to craft compelling value propositions and uncover the key messages that truly resonate with your target audience.
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Customer persona development
Value proposition and key messaging development
Segmentation, targeting and positioning definition
Website content development
And more!
How I work
Introductory call
In this short call, I get to find out about you, your needs and your objective. We discuss how I can best help you meet your objective.
Discovery call & proposal
In this call, I will ask you a lot more questions and collect all the information I need to put together a proposal for your approval.
Audit & research
A typical project will start with an audit phase which includes desk research and a series of interviews with key team members.
Project phase
This is when we execute. We work to a timeline, set deliverables, and we have regular check-ins to ensure we keep progressing.
Wrap-up
Once the project comes to an end, we review achievements, uncover areas for improvement, and outline next steps.
My commitment to you
You can choose how you work with me: ad-hoc consulting, retainer, long- and short-term project or contract work
I advise, educate and empower your team for long-term success
I always seek to balance tactical quick-wins and strategic long-term goals
My work is true to your company, its mission, and its customers
Why work with me
Proven international B2B SaaS product and marketing experience. Combined with industry knowledge.
I have more than 10 years of experience spanning marketing communications, PR, growth marketing, events management - with a specialisation in building and scaling happy and successful product marketing teams. My breadth of experience in industries such as travel, manufacturing, eduction, and end-to-end encryption is your asset.
Impactful strategic and hands-on solutions. Flexible enough to suit your objectives.
I bridge the gap between strategy and execution, setting go-to-market strategies and product marketing foundations that help companies navigate the complexities of scaling their business. I won’t offer a one-size-fits all approach, but leverage experience and discipline know-how to create solutions that work for you.
Multilingual expertise. Seamless cross-border collaboration, better market understanding.
Fluent in English, French, and German, with knowledge of several other languages, I can effectively communicate across borders and cultures. I also understand first-hand the need to tailor both go-to-market strategies and marketing tactics for local markets.
Value-driven and highly collaborative mindset. Your trusted partner.
I prioritize authenticity and integrity, fostering strong, collaborative client partnerships. I can work with your team as an advisor, fractional leader or simply embed myself in your execution engine when all hands need to be on deck.
Ready to find out more?
What people are saying
“Olivia has a cheerful personality and exudes very positive energy. She excels in project management, including cross-departmental projects, keeping all project stakeholders in sync. She has strong strategic thinking and always considers the big picture.”
— Gyorgy Szilagyi, ex-Tresorit
“I've worked with Olivia on several projects and have always been impressed with her ability to deeply understand the customer and turn that knowledge into impactful outcomes. Her strategic planning for product marketing, and know-how for digital marketing makes her a valued partner for any business trying to get started or needing to scale quickly.”
— Megan Thomas, ex-Skyscanner
“Olivia’s ability to understand customers and translate insights into successful marketing strategies is remarkable. Her expertise in product marketing combined with her background as a technical journalist consistently delivered strong results. Her leadership in successfully managing our website relaunch delivered seamless user experience and increased engagement.”
— Thorsten Krüger, Workerbase
Let’s chat
Book a non-biding, 30-minute chat to discuss your specific need and discover how I can support you.
Not ready to pick a date? You can use the contact form, or email me your enquiry instead.